Do I need design experience?

No. The workshop starts with fundamentals. Design thinking can be learned.

Which tools do we work with?

Primarily Figma (free) and browser-based tools. No expensive software required.

Is this also useful for briefing agencies?

Absolutely. Anyone who understands design gives better briefings and gets better results.

What does the workshop cost?

1-day format: from €2,500 in-house. Open: from €450/person.

Do I need design experience?

No. The workshop starts with fundamentals. Design thinking can be learned.

Which tools do we work with?

Primarily Figma (free) and browser-based tools. No expensive software required.

Is this also useful for briefing agencies?

Absolutely. Anyone who understands design gives better briefings and gets better results.

What does the workshop cost?

1-day format: from €2,500 in-house. Open: from €450/person.

Training & Workshops

Web Design Workshop: Creating Websites That Convert

Nico FreitagTraining & Workshops

A beautiful website is worthless if nobody clicks. And an ugly website is worthless full stop. We teach how to build websites that are both: beautiful and effective. This workshop is for anyone who wants to understand web design — whether for the next redesign, for briefing agencies, or for DIY.

Design basics that everyone should know

Typography, color theory, whitespace, visual hierarchy, responsive design — these concepts determine whether a website works or fails. You don't need to master Figma, but you need to understand these principles. We teach design thinking: How to look at a website with a critical eye. After the workshop, you'll recognize good and bad design — and know why.

UX: From user needs to digital experiences

User Experience Design isn't a luxury but the foundation of every successful website. User research, personas, customer journeys, wireframing — we go through the complete UX process. The practical exercise: Participants redesign a real website (their own or a case study) and present the optimized version.

Modern tools for non-designers

Figma (free for individuals), Canva for quick designs, Webflow for no-code, WordPress with page builders — the tool landscape allows non-designers to create professional results. We show which tool fits which use case and help participants build their own workflow.

Conclusion

Web design knowledge is a superpower for every marketer and business owner. You don't need to become a designer — but understanding design makes you a better decision-maker.

About the Author

Nico Freitag

Founder & Geschäftsführer

Nico Freitag is the founder and CEO of Axis/Port. With expertise in AI consulting, software development, and IT security, he helps businesses with their digital transformation.