Does influencer marketing work for small businesses?

Yes, especially micro-influencers (1,000-10,000 followers) are often more effective for SMEs than big names. Higher engagement, lower costs.

What does an influencer campaign cost?

Varies widely. Micro-influencers from €500 per partnership, subject experts negotiation-based. We develop budgets aligned to your goals.

How do you find the right influencers?

Through industry landscape analysis, social listening tools, and our network. Quality over quantity.

How long does a typical campaign run?

One-off partnerships from 1 month, long-term relationships from 3-6 months. Long-term always works better.

Do we need to dictate content to influencers?

No. The best results come when influencers communicate authentically in their own style. We provide guidelines, not scripts.

Does influencer marketing work for small businesses?

Yes, especially micro-influencers (1,000-10,000 followers) are often more effective for SMEs than big names. Higher engagement, lower costs.

What does an influencer campaign cost?

Varies widely. Micro-influencers from €500 per partnership, subject experts negotiation-based. We develop budgets aligned to your goals.

How do you find the right influencers?

Through industry landscape analysis, social listening tools, and our network. Quality over quantity.

How long does a typical campaign run?

One-off partnerships from 1 month, long-term relationships from 3-6 months. Long-term always works better.

Do we need to dictate content to influencers?

No. The best results come when influencers communicate authentically in their own style. We provide guidelines, not scripts.

Axis/Port. | Influencer Marketing for B2B & Mid-Market

B2B influencers: Who moves your industry?

In B2B, the most relevant influencers rarely have the highest follower counts. They're the trade authors, podcast hosts, conference speakers, and LinkedIn thought leaders who command genuine trust in your niche. We identify the voices that matter to your target audience. Not by follower count, but by engagement, expertise, and audience overlap.

From selection to campaign

Influencer marketing often fails in execution: unclear briefs, unrealistic expectations, missing KPIs. We structure the entire process: identification, outreach, contracts, briefing, content review, and performance measurement. The result: partnerships that work for both sides and deliver measurable outcomes.

Measuring ROI on influencer campaigns

The biggest challenge in influencer marketing: what did it achieve? We set clear KPIs and tracking mechanisms from the start: UTM parameters, landing pages, lead attribution. So you know exactly which partnership generated leads and which didn't. Data-driven, not gut-feeling based.