Which tools do you use for analytics?

Google Analytics, Meta Business Suite, LinkedIn Analytics, Hootsuite, and specialized tools like Sprout Social as needed.

How often do I get reports?

Monthly by default. For active campaigns, also weekly. Plus real-time dashboard access anytime.

Can we really measure social media ROI?

Yes, with the right tracking. We use UTM parameters, conversion tracking, and attribution models.

What does an analytics setup cost?

Initial setup from €1,500, ongoing reporting from €500/month. Specific offer after initial consultation.

Do we need special tools?

Platform-native analytics are enough to start. For deeper insights, we add additional tools as needed.

Which tools do you use for analytics?

Google Analytics, Meta Business Suite, LinkedIn Analytics, Hootsuite, and specialized tools like Sprout Social as needed.

How often do I get reports?

Monthly by default. For active campaigns, also weekly. Plus real-time dashboard access anytime.

Can we really measure social media ROI?

Yes, with the right tracking. We use UTM parameters, conversion tracking, and attribution models.

What does an analytics setup cost?

Initial setup from €1,500, ongoing reporting from €500/month. Specific offer after initial consultation.

Do we need special tools?

Platform-native analytics are enough to start. For deeper insights, we add additional tools as needed.

Axis/Port. | Social Media Analytics & Reporting

The right KPIs for your business

Vanity metrics like follower counts mean little. What matters are business-relevant KPIs: engagement rate, click-through rate, conversion rate, cost per lead, return on ad spend. We define together the KPIs relevant to your business model and build tracking that reliably captures these metrics.

Dashboards and reporting

You don't need 50-page reports. You need a dashboard that shows you at a glance what's working and what's not. We create custom dashboards that display your most important metrics in real time. Plus monthly reports with analysis, interpretation, and concrete action recommendations. Not just numbers, but context.

Data-driven optimization

Data without consequences is worthless. That's why we optimize continuously: content, posting times, targeting, budgets. All based on hard data. The result: better performance over time. No stagnation, but continuous improvement. Because we know what works and why.